Wow! A view from both sides of the aisle. Everyone should take note.
Wow! A view from all sides. We should all take notes.
To the fan I lost yesterday:
I don’t owe you an explanation, but I thought I’d offer one anyway. I do this more for your sake than mine. You see, maybe, as you later suggested, I was in a bad mood. Maybe I could have been a bit more polite about it. Maybe I’m more sensitive to it now that I have kids. Maybe I’m just sick of hearing these comments about parents. Maybe I know that my wife has to take the twins with her when she goes grocery shopping sometimes, so she could easily be on the receiving end of your sort of bullying. Maybe I took it personally.
Whatever the case, there I was, walking down the aisles of the grocery store looking for the ingredients for a new chili recipe I wanted to try. I heard the kid screaming from a distance; the whole store heard…
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1. You have to be a mathematician to be able to use a measuring tape.
2. You have to know how to count to use a measuring tape.
3. You have to know how to measure to use a measuring tape.
Responses to the above:
One of my biggest frustrations in grade school was home economics. In order to pass, you had to make an apron. That meant from scratch….go to the fabric store, buy the right amount of fabric for the apron and the tie, buy a pattern, take notes in class to learn how to thread the bobbin ( I still don’t understand who came up with this concoction ) ( and I still can’t do it! ) ….anyway, you were supposed to end up with an apron.
I was terrible at math, I was terrible at getting exact measurements and I was even worse at sewing.
I was good at matching up lengths of things to each other ( hence the tape measure ) so at some point I got it done. But with a lot of confusion, and temper tantrums.
The point is, I don’t know what ever happened to my apron, I know I made it and I know I passed the class, but I am sure it had NOTHING to do with learning how to use that tape measure.
So if you find yourself in a similar situation, like finding the right clothes that fit your kids’ constantly growing and changing bodies, don’t despair. That’s why I created Measuringupapp for you.
I made it simple for even me to use, and you don’t even need a tape measure to get the right fit.
Just follow the directions and let out a huge sigh of relief.
I would love to hear from you after you use Measuringupapp so that I can share your success with others.
WOULD YOU EVEN CARE IF THIS HAPPENED TO YOU?
Read this reposted article and share you thoughts on http://www.measuringupapp.com.
Marketing to Women: Will Retail Stores Disappear?
March 20, 2013 § 2 Comments
Can you imagine a time when brick and mortar stores are just window shopping venues for online shoppers? Some retail experts are prognosticating a time in the not-too-distant future when stores will become glorified showrooms because of the rise in internet commerce.
Actually, some online-only stores are actually experimenting with opening retail operations. Among those famous online names are EBay and Etsy who are testing temporary stores, while Piperlime, the Gap Inc. unit that was online-only for six years, opened a SoHo store last fall. Bonobos plans to keep opening stores, and Warby Parker, the eyeglass brand, will soon open a physical location. These companies see these showrooms as catering to consumers who like the social nature of shopping – and need to touch and feel items before they purchase them.
Back to the experts – some say the way of the future will be smaller stores, carrying little or no inventory, with an efficient showroom model. Consumers will see the product, make a selection and have it shipped to them the next day. Some of these stores are testing the water now.
Today’s Showrooming and Sale Surfing
Today, showrooming refers to consumers that look at a product in store and then buy it online for a cheaper price. A recent study found out that the top retailers at risk for showrooming (read buy it online or at another discounter) are Bed Bath & Beyond, PetSmart, ToysRUs, Best Buy and Sears. Target seemed to do a little bit better.
Research shows that when shoppers were asked how many products they researched while in the retail store with their mobile device within the past 3 months, 80% indicated that they had researched at least 3 products with 43% had researched 5 or more products.
For all those showroomers, there are many shoppers that stay home, start online and purchase online.
Important content for those of us whose efforts are to help women shop smart.
Take this little quiz to see if you have a great content brand.
1. Do you know what “inbound marketing” is?
2. Are you creating new and deeper customer relationships by providing information that your customers value?
3. Are you active in blogs, e-newsletters, podcasts, video, whitepapers, SEO, ebooks, social media marketing, and/or other forms of content marketing?
4. Does your content attract visitors and convert visitors to leads and eventually sales?
Inbound marketing is the opposite of “outbound marketing” which includes all traditional advertising and marketing techniques such as cold calls, paid advertising and telemarketing. Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to your website by producing content customers value. So the great content brands are those that provide really useful information to their audiences.
Inbound Marketing vs. Outbound Marketing
Research has shown that 86 percent…
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The more people I talk to about Measuring Up, Buying Clothes That Fit, the more they ask me if it can be used for adults too.
They want to have an easier way to buy clothes for themselves too. After all, why should the kids get a ” easy ride” and not them?
Well, here’s the great news.
Measuring Up is generic !
Measuring Up applies to Kids, Women and Men!
What is great for one is great for all!
It comes in 2 formats for your convenience:
Measuring Up the book.
Buy either or both and know that in this case:
One Size does Fit All!
I found myself thinking about the irony of baby carriages this morning. I was swimming in the indoor pool and could get a view of a grandfather pushing his grandson around the perimeter while waiting for another grandchild to finish a lesson in the other pool.
The question came to me, with all the elaborate carriages to push the youngsters in, why has no one made an elaborate chariot for the ” elder set ” to be chauffered in? I mean, the wheelchairs that available are really UGLY! Furthermore, are they as uncomfortable as they look?
In this day and age, with all the creativity given to young ones, we should be able to come up with a design for the elderly that is better than what we offer them.